Transitioning to Virtual Academic Detailing amid COVID-19: A Case Study.

Transitioning to Virtual Academic Detailing amid COVID-19: A Case Study.

Publication date: Jan 19, 2024

COVID-19 public health protocols required medical educators to rapidly move curricula online. This included Academic Detailing (AD), a form of one-to-one or small group educational outreach for Primary Care Providers (PCPs). This study aims to contribute to the sparse evidence base exploring virtual AD by exploring strengths, challenges, and best practices. This case study drew on three methods: 1. Observations of AD visits (n=5 sessions); 2. Group (n= 6 Detailers) and one-on-one interviews (n= 5 Primary Care Providers, n=3 Detailing staff); and 3. Document analysis of curriculum and policy documents (n= 10 documents). Our analysis identified several strengths of virtual detailing: 1. Inherent benefits of virtual programming; 2. Pre-existing strengths in program leadership; 3. Global move toward telehealth amid COVID; 4. Pre-existing detailing relationships; and 5. Pre-existing roles and attributes of pharmacists. Several challenges were also identified: 1. Virtual presence in group visits; 2. Establishing consistency across modalities; and 3. Technological issues. Virtual detailing has posed unique challenges and opportunities for innovation. Our study supports a blended model moving forward-one that balances strengths and challenges of virtual and in-person delivery, and considers logistics, efficiencies, environmental impacts, and unique participant needs.

Concepts Keywords
Educators Academic detailing
Innovation Continuing Medical Education
Online COVID-19
Pharmacists virtual detailing


Type Source Name
disease MESH COVID-19
drug DRUGBANK Etoperidone
disease VO document

Original Article

(Visited 1 times, 1 visits today)