A Snapshot of COVID-19 Vaccine Discourse Related to Ethnic Minority Communities in the United Kingdom Between January and April 2022: Mixed Methods Analysis.

A Snapshot of COVID-19 Vaccine Discourse Related to Ethnic Minority Communities in the United Kingdom Between January and April 2022: Mixed Methods Analysis.

Publication date: Mar 26, 2024

Existing literature highlights the role of social media as a key source of information for the public during the COVID-19 pandemic and its influence on vaccination attempts. Yet there is little research exploring its role in the public discourse specifically among ethnic minority communities, who have the highest rates of vaccine hesitancy (delay or refusal of vaccination despite availability of services). This study aims to understand the discourse related to minority communities on social media platforms Twitter and YouTube. Social media data from the United Kingdom was extracted from Twitter and YouTube using the software Netlytics and YouTube Data Tools to provide a “snapshot” of the discourse between January and April 2022. A mixed method approach was used where qualitative data were contextualized into codes. Network analysis was applied to provide insight into the most frequent and weighted keywords and topics of conversations. A total of 260 tweets and 156 comments from 4 YouTube videos were included in our analysis. Our data suggests that the most popular topics of conversation during the period sampled were related to communication strategies adopted during the booster vaccine rollout. These were noted to be divisive in nature and linked to wider conversations around racism and historical mistrust toward institutions. Our study suggests a shift in narrative from concerns about the COVID-19 vaccine itself, toward the strategies used in vaccination implementation, in particular the targeting of ethnic minority groups through vaccination campaigns. The implications for public health communication during crisis management in a pandemic context include acknowledging wider experiences of discrimination when addressing ethnic minority communities.

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Concepts Keywords
April COVID-19
Pandemic discourse
Vaccination ethnic minorities
Youtube hesitancy
minority groups
social media


Type Source Name
disease VO COVID-19 vaccine
disease MESH COVID-19 pandemic
disease VO vaccination
disease VO vaccine
drug DRUGBANK Ademetionine
disease VO population
disease VO dose
disease VO organization
disease MESH vaccine preventable diseases
disease VO mouth
disease IDO process
disease VO frequency
disease VO gene
disease MESH infertility
disease MESH autism
disease VO time
disease MESH syphilis
disease VO vaccinated
disease VO effective
drug DRUGBANK Alpha-1-proteinase inhibitor
disease IDO intervention
disease VO ProHIBiT
drug DRUGBANK Pentaerythritol tetranitrate
drug DRUGBANK Cysteamine
disease VO immunization
disease MESH Emergencies
drug DRUGBANK Coenzyme M
drug DRUGBANK Ilex paraguariensis leaf
disease VO USA
disease MESH infectious diseases
drug DRUGBANK Etoperidone
disease VO pregnant women
disease IDO country
pathway REACTOME Reproduction

Original Article

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