Online consumer testing beyond central location tests: A case study for brewed coffee.

Online consumer testing beyond central location tests: A case study for brewed coffee.

Publication date: Jul 01, 2024

Due to the constraints of the COVID-19 pandemic, conducting sensory evaluations requiring direct interactions became challenging. In response, researchers have been motivated to devise non-face-to-face testing methods as alternatives. This study aimed to compare two non-face-to-face home-use tests (HUT) with the traditional face-to-face central location test (CLT). Both HUTs involved online recruitment and sample delivery to participants’ homes. One HUT provided a written protocol with no direct interaction (contactless HUT; C-HUT), whereas the other included an online meeting with a researcher for live guidance (online HUT; O-HUT). Four coffee samples were evaluated on the basis of liking and sensory and emotional attributes. The comparison between CLT and O-HUT showed RV coefficients of 0. 92, 0. 93, and 0. 98 (P

Concepts Keywords
Coffee Adult
Conducting Central location test
Live Coffee
Online Consumer Behavior
Pandemic COVID-19
Emotional response
Emotions
Female
Food Preferences
Home-use test
Humans
Internet
Liking
Male
Middle Aged
Non-face-to-face
Remote test
SARS-CoV-2
Sensory evaluation
Sensory profiling
Taste
Young Adult

Semantics

Type Source Name
disease MESH COVID-19 pandemic
disease VO protocol

Original Article

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