The partnership for vaccine confidence: community-academic partnerships to promote COVID-19 vaccines to underserved urban and rural communities using the listen, plan, act, evaluate process.

Publication date: Jul 12, 2025

In May 2021 the University of Washington’s Health Promotion Research Center (UW HPRC), received funding from the CDC to focus on COVID-19 vaccine messaging in Washington state. We used this funding to create the Partnership for Vaccine Confidence (PaVC) project, which partnered with community organizations in urban King County and semi-rural Yakima County. This paper describes our community-based participatory research process using a Listen, Plan, Act, and Evaluate process: listening to community and community organization perspectives, planning and acting by co-designing and implementing vaccination-related promotion strategies, and evaluating the effectiveness of our community engagement process and partnership building. We anticipate that our process and lessons learned are applicable to ongoing efforts to increase COVID-19 vaccinations and future public health emergencies.

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